How Much Do Annuity Appointments Cost in 2026? Pay-Per-Show Pricing Explained

Type "buy annuity appointments" into Google and you'll find prices from $50 to over $1,000 — with almost nothing explaining the gap. The gap is real, and it isn't margin. It's the difference between buying a name, buying a booking, and buying a prospect sitting in front of you. This is the honest 2026 breakdown of what annuity appointments cost, why, and how to compare offers that look nothing alike.

The Three Things Vendors Actually Sell

• Leads ($20–$300 each). A name, a number, and some level of intent — from recycled internet lists at the bottom to exclusive, real-time annuity inquiries at the top. You do the dialing, the qualifying, the booking, and you eat the no-shows.
• Booked appointments ($300–$600 each). Someone else sets the meeting on your calendar. Better — but you're still paying for bookings, and industry no-show rates for financial appointments run 40–50%. A $400 booking that shows half the time is an $800 conversation.
• Showed appointments ($800–$1,200 each). Pay-per-show: you're billed only when the prospect actually attends. The sticker price is the highest — and it's the only model where the sticker price equals your real cost per conversation.

The Only Metric That Matters: Cost Per Showed Conversation

Every model converges to one number — what you pay to sit across from a qualified retirement prospect. Run the math on typical 2026 numbers:

• Exclusive annuity leads at $60: contact 60–70%, book 30–40% of contacts, show 50–60% of bookings. Ten leads ($600) → ~6 conversations → ~2 bookings → ~1 show. Real cost: $500–$700 per showed conversation, plus 8–12 hours of your dialing time.
• Booked appointments at $400: with a 50–60% show rate, real cost: $650–$800 per show — and your calendar still takes the no-show hits.
• Pay-per-show at $1,000: real cost: $1,000 per show. Exactly. No dialing time, no burned slots, no show-rate risk on your side.

Once you price your own hours and the value of a predictable calendar, the three models land far closer than their sticker prices suggest — which is why the right question isn't "what's cheapest per unit" but "who carries the no-show risk, and what is that worth to me?" We walk that trade in depth in pay-per-show vs. pay-per-lead.

What Drives an Annuity Appointment's Price

• Qualification depth. Age, investable assets, state, and product interest checked before booking costs money — and saves your hour. An appointment without filters is a lead with a calendar invite. (What real qualification looks like: the 5 filters that matter.)
• Confirmation labor. Human setters calling the day before and the morning of is the difference between 45% and 75%+ show rates — someone pays for those calls either way.
• Exclusivity. A prospect sold to one agent is worth multiples of one racing three competitors to the same retiree.
• Documentation. The best vendors record and transcribe meetings (with consent), so a disputed "did it even happen?" has an answer — and billing follows evidence, not vibes.

What We Charge — In the Open

Our own pay-per-show program is $1,000 per showed annuity appointment, with a 5-show minimum to start ($5,000). Setter-confirmed, exclusive to your agency, AI-documented meetings, and a no-show never bills — the exact structure, filters, and dispute process are public on the page. We publish the price because agents comparing vendors deserve a number to compare against.

Five Questions That Expose Any Vendor's Real Price

• Do I pay per lead, per booking, or per showed meeting?
• What exactly is qualified before booking — age, assets, state, product interest?
• Is the prospect exclusive to me, or resold?
• Who confirms the meeting, and how many touches before the slot?
• What happens — precisely — when the prospect doesn't show?

Any vendor who answers those five in writing is worth talking to at almost any price. Any vendor who won't is expensive at any price.

The Bottom Line

In 2026, a real, setter-confirmed, exclusive annuity appointment that actually shows costs $800–$1,200 — whoever you buy it from, once you count your time and the no-shows. Cheaper numbers on the sticker are the same cost moved onto your calendar and your phone arm. If you'd rather buy the outcome than the risk, see how pay-per-show annuity appointments work — and hold us to the same five questions.